In the context of the international crisis linked to covid-19, the wine sector is facing difficulties. Nevertheless, actions are flourishing all over the world to promote the products and maintain the link with all audiences.
Through its integrated network, Sopexa is constantly monitoring local markets. Indeed, its market intelligence and insights specialists decipher current and future trends, consumer habits and expectations in more than 60 countries around the world. Working closely with local players, the international agency has forged privileged links with key partners in each region. Its market knowledge coupled with its digital know-how are major assets to advise its clients on the formats, platforms and key influencers to be solicited according to the needs and target countries.
This is how the agency spotted a digital Wine Tasting that the Hong Kong importer « The Fine Wine Experience » is organising in Hong Kong. This importer has acquired a significant notoriety, making its tasting sessions a beautiful showcase for the wines presented.
Sopexa in its advisory capacity, has made the link between the various key players in the Wine Experience and its client, the BIBV. The Vins de Bourgogne then participated in the digital event on April 16th which was a guided tasting of Burgundy white wines.
« This action demonstrated the excellent level of collaboration with our agency on the market, we salute their reactivity and this contact »
Nelly Blau, Marketing and Communication Manager of the BIVB
The event began with a short video of Anne Moreau, president of the BIVB communication commission and winegrower in Chablis, who delivered a message of hope and looking to the future « live from the vineyard ». The tasting was hosted by Florian Rossignol, Wine Fine Specialist and Alexandria Rae Cubbage, Head Sommelier, both collaborators of The Fine Wine Experience.
Through the Facebook Live platform, those who bought the wine package from the Hong Kong importer could follow the commented tasting. However, the session was open to everyone. The global reach of the event was 8,000 people and the total commitment of 1,019 contacts.
Sopexa is here for its customers and partners to transform their actions and advise them.