Promoting French cream in Dubai

A 2-day immersive press trip that mimicked the famous board game called Cluedo. Participants worked their way through a series of clues. As they went through workshops and masterclasses with amazing chefs in Dubai learning about French cream in pastry

The strategy here was to promote French cream through local opinion leaders who have leverage in the market. For that purpose. we reached out to 7 influencers with high reach and visibility in the region and created an engaging experience  that would be fun and immersive to the influencers and their viewers.