Key Visual: Be your own character


#Advertisement: Breaking free from conventional style tastings, choosing wines that reflect who we are and enjoying a glass simply for the fun of it: Côtes du Rhône’s “Be Your Own Character” campaign puts the values of quality, pleasure and simplicity front and centre.


71% of consumers surveyed described the campaign as « eye-catching » and 58% recognized the campaign as different from traditional advertisement in the wine sector.