Feedback on the digital campaign of Vins de Bourgogne
Hopscotch Sopexa assisted Vins de Bourgogne to develop their notoriety for the swedish mainstream. It’s with 3 cooking influencers that the brand launched their digital campaign.
Highlight the brand and create a preference for them on social media.
Our communication tools?
Instagram posts, blog reviews, lives and mostly recipes! Developped recipes to accompany and enhance wine.
Jessica Frej, Madeleine Landley and Jennie Walldén are 3 women who are involved in the swedish culinary sphere, and they make us discover recipes full of flavours which will accompany beautifully white wines, red ones and of course champagne !
+ 13 000
likes, clicks, comments, shares and saves on Facebook and Instagram
+ 349 000
people reached by the campaign on Facebook, Instagram and blogs