#Shopper #Event: A pop up store dedicated to the #superfood features of Blueberries from Chile in the cosmetic section of a Korean mall.
The concept? Associate blueberries with famous anti-aging cosmetic brands to attract female consumers and to introduce blueberries as a ultimate, healthy and non-artificial inner beauty products helping anti-aging.
Key data:
- 97,000 consumer reached
- Partnership with 18 luxurious cosmetic brands
- Sales increased 144% in volume and 98% in value
Client : Blueberries from Chile
