A pop up store dedicated to the #superfood features of Blueberries from Chile in the cosmetic section of a Korean mall.
The concept? Associate blueberries with famous anti-aging cosmetic brands to attract female consumers and to introduce blueberries as a ultimate, healthy and non-artificial inner beauty products helping anti-aging.
Key data :
97,000
consumer reached
18
Partnership with luxurious cosmetic brands
144%
Sales increased in volume
98%
Sales increased in value
