#Shopper #Event: A pop up store dedicated to the #superfood features of Blueberries from Chile in the cosmetic section of a Korean mall.


The concept? Associate blueberries with famous anti-aging cosmetic brands to attract female consumers and to introduce blueberries as a ultimate, healthy and non-artificial inner beauty products helping anti-aging.


 Key data:

  • 97,000 consumer reached
  • Partnership with 18 luxurious cosmetic brands
  • Sales increased 144% in volume and 98% in value


Client : Blueberries from Chile