USA PR & Brand Content

Rhône Odyssée creates a buzz

Mission
To offer industry professionals and the trade press a new unexpected sensory experience.

 

The ‘Sopexa Touch’
Organising a special event based on original story telling to leave a lasting impression and create an emotional bond with Rhône Valley wines.

 

The programme
Whether they be historical, biological or educational, there are a number of rich stories to be told on Rhône Valley wines! Guests had the privilege of attending a tasting that was a true “happening”, taking them on a journey through time. An entertaining headfirst dive into the world of the appellation… all from the 64th floor of Manhattan’s most famous skyscraper, One World Trade Center!
A fun, instructional tasting session hosted by two sommeliers from a 4-star New York restaurant.

 

Results
- Over 400 participants (Trade + Press)
- 64 different wines served, i.e. 5,200 glasses of wine served!
- Facebook: 72,000 impressions
- Twitter: 128 tweets  #Time4Rhone– 31.14% engagement rate
- Instagram: 270 images with #Time4Rhone

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