Our mission: To promote the variety and flavour of Vins d'Alsace in Denmark through the new Vins d'Alsace brand design.
The Sopexa "Touch": Transpose the messages from the French media campaign and faithfully adapt them to the Danish market.
Actions: A media campaign focusing on the unique identity of Vins d'Alsace to express sensory appeal, nature and harmony. This new communication platform relies on a visual that is simple yet dynamic, aligned with the needs and expectations of Danish consumers.
Results: Coverage - More than 5.1 million contacts