Denmark PR & Brand Content

The benefits of Cork

Our mission: To inform the wine industry and general public of the advantages of natural wine corks from an environmental perspective (CO2, flora and fauna, etc.) and promote the latest innovations for optimum wine storage.                

The Sopexa “Touch”: Strong relationships with the industry that help to raise awareness among all players at the same time.      

Actions:

- Setup of a full PR program including a conference and a press trip

- Creation of an Internet site and contest for the general public             

Results:

- High-quality press coverage

-Over 120 targeted participants (sommeliers, journalists, importers, wine section managers, etc.) from the wine industry at the conference.             

Client: APCOR (Cork industry in Portugal) / EU

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