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Japan PR & Brand Content

La Maison du Fromage in Tokyo

“La Maison du Fromage”, a pop-up store at Omotesandô, the very chic and trendy district of Tokyo during one week.


Free tastings, cheese mini-seminars (Cheese-saké and Cheese-green tea pairing) to discover all the different ways to enjoy cheese.


The press inauguration event was a great success, with 88 journalists, bloggers, Instagramers and 2 national TV channels.

Press coverage generated 281 press articles, a cumulative audience of 142,5 millions contacts, worth ¥229,064,375 (€ 2,082,403) in advertising purchasing.

 

 

Artistic design: ichetkar


 

 

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