“La Maison du Fromage”, a pop-up store at Omotesandô, the very chic and trendy district of Tokyo during one week.
Free tastings, cheese mini-seminars (Cheese-saké and Cheese-green tea pairing) to discover all the different ways to enjoy cheese.
The press inauguration event was a great success, with 88 journalists, bloggers, Instagramers and 2 national TV channels.
Press coverage generated 281 press articles, a cumulative audience of 142,5 millions contacts, worth ¥229,064,375 (€ 2,082,403) in advertising purchasing.
Artistic design: ichetkar