USA Trade & Shopper Marketing

iBeacons to boost Maille’s sales

Maille is establishing itself as a leader on the US condiments market by targeting foodies through the use of InMarket’s iBeacon platform. Communicating in the right place and at the right time is critical today in attracting new shoppers to stores and generating loyalty.
 

KEY FIGURE
300%: purchase intention rose threefold following the campaign.