- Press event in Hong Kong to wrap up a series of events in China to promote French cheeses
- Presentation of French cheeses, cooking workshops with 3 local chefs and tasting session. How to cook with cheese? How to taste it? At what time of day? How to cut it? How to serve it?
- Offer the local press a French cheese experience.
The Sopexa touch
- Organising an entertaining cheese workshop to convey the full richness of French cheeses, the many possible pairings with local cuisine and the “rules” of tasting cheeses in a French way.
- Presenting a variety of recipes by renowned chefs in an upscale setting.
- 3 partner brands
- 8 products presented
- 3 local chefs presenting 3 cheese-based recipes
- 13 media attended
- 9 press clippings with an Advertising Value Equivalency of €47,000