Our mission: Generate a fun, positive buzz about Rosé d’Anjou to highlight its positioning as “fun, fruity and affordable” while demonstrating the rise in Rosé d’Anjou’s quality and its many pairings with various dishes.
The Sopexa Touch: Motivating bloggers to take part in the event by including a food photography course, very useful for them.
Actions: A fun, summer evening on a fashionable terrace in East London, facilitated by a wine journalist and sommelier to pass on Rosé d’Anjou’s key messages.
- 24 bloggers in attendance (140% over target)
- 17 articles written
- In other words, 70% success, a significant rate (average rate 40%)
- 74,363 total cumulative audience