Mission: To increase awareness of Chablis wines amongst Hong Kong professionals and media, while enabling them to discover the diversity of the region’s wines.
The Sopexa ‘touch’: Giving Chablis wines a contemporary image and operational content while showcasing them in a unique, impactful setting.
Actions: A networking party that highlighted food and wine pairings.
- 118 participants
- 23 media outlets
- Media coverage reaching 174,000 contacts