Hong Kong & Macau Events

Chablis White Cocktail

Mission: To increase awareness of Chablis wines amongst Hong Kong professionals and media, while enabling them to discover the diversity of the region’s wines.
 

The Sopexa ‘touch’: Giving Chablis wines a contemporary image and operational content while showcasing them in a unique, impactful setting.
 

Actions: A networking party that highlighted food and wine pairings.
 

Results:

- 118 participants

- 23 media outlets

- Media coverage reaching 174,000 contacts