Our mission: To boost sales of Mr. Brown Coffee and recruit new German consumers.
The Sopexa touch: Perfect knowledge of the German market.
Programme: A sampling campaign during a two-week tour of city centres, shopping malls and pop-up beaches, inviting consumers in Cologne, Hamburg and Berlin to discover iced coffee in a can.
A Facebook page was created to manage the new community of "Mr. Brown Lovers".
Results: 41,500 contacts during the two weeks of sampling, and highly positive reactions from consumers both in the field and on Facebook.