Our mission: Organise a trade and press launch of Beaujolais Nouveau in Tokyo.
Actions: A special “countdown” party to celebrate and promote the arrival of Beaujolais Nouveau.
The evening’s entertainment included a “live painting” performance by artist Yorke and music by DJ Marc Panther. At the stroke of midnight, guests discovered the Beaujolais Nouveau 2015.
Results :149 wine industry professionals and opinion leaders, including 7 Japanese television channels and French channel, attended the party at Arc, a hot nightspot in Tokyo’s Aoyama neighborhood, alongside Gilles Paris, President of Inter Beaujolais and celebrities including Japanese actress Mariko Takahashi.
Advertising Value Equivalency:More than5 500 000 euros
Client: Inter Beaujolais