AVOCATOUR: Mexican Avocados on tour in Quebec and Ontario
Our mission: To maintain strong brand awareness with consumers and promote the various nutritional benefits of Mexican avocados outside points of sale.
The Sopexa touch: Getting out to meet Canadian consumers in their everyday lives and offering one-of-a-kind culinary events free of charge for the general public.
Programme: The AVOCATOUR offered balanced street food and a menu composed of 4 deliciously unique dishes made with Mexican avocados! The tour rolled through 6 different Canadian cities over an 8-week period.
Over 20,000 portions of samples were given out. Covered on social networks, the AVOCATOUR reached nearly 900,000 people and more than 83,000 web users viewed the launch video.