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Denmark Events

Aperitif à la francaise hits Denmark !

Our mission: To organise a fun, relaxed event to promote brand France, its products, culture and the French touch !


The Sopexa Touch: an extensive network of close contacts with trade professionals, Franco-Danish stakeholders and the press


Actions:

- Over the course of a 2-day promotional period, animate French restaurants with red, white and blue French branding, French menus striking a balance between tradition and innovation…and a glass of wine thrown in for good measure.

- Tastings of French produce in « Holte Vinlager » retail outlets.

 

Results

- More than 25,000 participants involved in the promotion

- 18 retail outlets and 35 restaurants taking part in the operation

- 70 partner brands