Our mission: To organise a fun, relaxed event to promote brand France, its products, culture and the French touch !
The Sopexa Touch: an extensive network of close contacts with trade professionals, Franco-Danish stakeholders and the press
- Over the course of a 2-day promotional period, animate French restaurants with red, white and blue French branding, French menus striking a balance between tradition and innovation…and a glass of wine thrown in for good measure.
- Tastings of French produce in « Holte Vinlager » retail outlets.
- More than 25,000 participants involved in the promotion
- 18 retail outlets and 35 restaurants taking part in the operation
- 70 partner brands