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3 February 2017 Sopexa News picto share

In Brazil, Sopexa wins Sales Activation account for Chilean Cherries

In Brazil, Sopexa wins Sales Activation account for Chilean Cherries

 

Sopexa is assisting the Chilean Fruit Exporters Association in its promotional strategy in Brazilian stores, where cherries remain a luxury item (costing up to €22 per kg).


In order to promote consumption all year round and boost sales outside the holiday season, the campaign highlights the nutritional benefits of Chilean Cherries during the summer period in the southern hemisphere, the perfect time to enjoy fruits and healthy food. The action plan features in-store events, tastings and special offers, a B-to-B incentive email campaign targeting sales forces and social media with active Facebook and Instagram communities.

 

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Contact presse : Ghislaine PLUS
Tel: + 33 (0)1.55.37.51.30 - ghislaine.plus@sopexa.com

 

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