Sopexa wins ANIA’s account to promote French food products in China
Sopexa has been selected by the French National Association of Food Companies (ANIA) to set up its programme to promote French food and drink products on the Chinese market.
Co-funded by the European Union, the campaign aims to increase the market share and awareness of France and Europe on this huge market and provide French food manufacturers with new sales opportunities.
The drive will feature actions in 4 areas: events & trade shows, product sourcing for key retailers, public relations targeting foodservice companies and in-store promotional operations. These actions will be supported by communication that highlights the appeal of French food and drink products, true ambassadors of Europe’s diverse range. These operations illustrate ANIA’s will to assist French food companies on top-priority export sectors.
Press Contact: Ghislaine Plus
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