This summer, Sopexa hits the road for Pink Lady
The Pink Lady® Summer Tour in Germany with Sopexa
Pink Lady asked Sopexa to run a summer communication campaign aiming to boost awareness amongst German consumers and strengthen its positioning with a focus on the values of naturalness, sustainability and responsibility. With a “Pink Lady Nature Corner” touring German summer festivals with an eco-friendly flair or located near shopping centres in five major German cities, the brand reached over 1 million consumers throughout the month of July. In all, 25 days of special events were held. This events programme was enhanced by a digital campaign featuring Facebook activation (announcements on the festivals stops, contests and Facebook ads), and via a campaign in the regional daily press. The recently finished campaign generated a total of over 10 million contacts!
In Vietnam, Pink Lady apples from New Zealand gain a foothold in supermarkets
This summer, Sopexa also designed and ran the sales activation campaign for Pink Lady apples from New Zealand in Vietnam. Two weeks of special events held at the 35 Big C supermarkets throughout the country (in Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Can Tho and other cities) helped to boost Pink Lady Development’s sales fourfold. The drive had a lasting impact, with the brand’s sales jumping 174% in the week following the in-store events.
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