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4 April 2018 Sopexa News picto share

New lifestyle account for Sopexa with Tunisia’s National Tourism Office

New lifestyle account for Sopexa:Tunisia’s National Tourism Office chooses Sopexa for its institutional ad campaigns in six key markets

 

Following a call for tenders, the National Tourism Office of Tunisia (ONTT) has chosen Sopexa to design and set up advertising campaigns in Russia, Poland, the Czech Republic, the Ukraine, Canada and China.

 

In order to raise the general public’s awareness of Tunisia as a tourist destination and spark a long-term increase in the number of visitors from these countries, Sopexa has proposed an action plan that will be spun off and tailored to each local context and target audience. This drive is based mainly on building a brand platform, a social media strategy (with partner influencers and production of video content) and a media plan (digital media, outdoor posters and TV & radio ads).

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Sopexa 20/04/2018

Le printemps est arrivé et avec lui le temps des terrasses au soleil ! Tenté par un petit verre pour fêter le weekend ?

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[Newbiz] @ParisAeroport retient @GroupeSopexa pour le Festival "@LeFrenchMay " https://t.co/5f5ClrDLDO v/… https://t.co/la7NpS9Tbu

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