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3 February 2017 Sopexa News picto share

Laetitia Godefroy, an optimist who never gives up

Let’s get to know Laetitia Godefroy, your new Sopexa contact in Australia.


My core business is, above all, offering turnkey solutions to break into the Australian market, win over consumers and gain market share.        

On a daily basis, my mission is to assist in and facilitate projects for clients who wish to develop their business in Australia, by bringing the right expertise and local know-how.

My hidden talent is… cooking!  

The professional accomplishment I’m proudest of? Opening Sopexa’s agency in Australia!

Some music in my iPhone? Flume, Massive Attack and Aimee Mann

A saying that guides and inspires me: “The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty.” - Winston Churchill

My favourite slogan at work? Never give up!

If I were a dish? I’m spoiled because Asian influences are everywhere! From bibimbap, pad Thai and pho to sushi, dim sum and much more, there is a wide range of dishes and flavours.

A local custom I’m quite fond of? Vegemite: a spread that only Australians are crazy about. They eat this salty black paste, made with yeast and malt, on toast. The result is… different!

A definition of creativity? The creative individual is the visionary of modern times!


The place to eat right now? Drake Eatery in Bondi.

A market trend in my country? Caffeine-free, ‘healthy’ alternatives to coffee, for example the golden latte (made with turmeric), the matcha latte and the blue algae latte (made with spirulina blue-green algae).    

Call me if you need advice on how to develop your business in Australia. Remember that Australians love adventure and are fond of new tastes. Which means that foreign flavours are more than welcome!



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