Italian products pick Sopexa to seduce Asia
Italy’s Grana Padano PDO and Parma Ham PDO consortiums pick Sopexa for their communications in Asia.
Sopexa has won a call for tenders to promote two products bearing European quality labels, Grana Padano cheese and Parma Ham, in Japan, China and Hong Kong.
The aim of this three-year communications campaign (2017-2019) is twofold: to more broadly promote European quality schemes and their advantages by highlighting two flagship products, and to boost sales of products with European designations of origin.
A large-scale general public awareness campaign will be run, featuring a media strategy, PR, events and a training program for distributors. A sales activation drive in the supermarket and restaurant & catering channels will round out the programme.
1. Protected Designation of Origin, or DOP in Italian
Press Contact : Ghislaine Plus