Booze-free beverages are taking off in UK
Sales of beer and cider with less than 1.2% alcohol grew by nearly 30% last year compared with 2015 while demand for low-and no-alcohol wine was up 8%, according to analysis firm Kantar Worldpanel. The trend is creating a new market for major drinks companies, craft brewers, and retailers.
BBC Good Food columnist Tony Naylor cites non-alcoholic drinks as a growth area in the food and drink industry, and UK supermarket forecasters say that health-conscious millennials are drinking booze less and less. Premium tonic waters with interesting flavours, non-alcoholic 'spirits' and botanical mixesare flooding in to fillagap in the market.
The two year’s old non-alcoholic spirit brand, Seedlip,has seen its sales increase tenfold in the last year, with stockists including Tesco and top cocktail bars such as American Bar at The Savoy hotel in London.
Photo Credit : Financial Times
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