Sopexa USA
6 : 13
22°

Contact
Sopexa USA

250 Hudson Street - Suite 703 New York, NY 10
+ 1 212-477-9800

Business Contacts Olivier Moreaux | Managing Director Americas
+(1) 212 386 7453
olivier.moreaux@sopexa.com

Pauline Oudin | Directeur Sopexa USA
+ 1 212-477-9800
pauline.oudin@sopexa.com

Sopexa - International Marketing & Communication Agency Food, Drink, Lifestyle

Sopexa develops bespoke marketing and communications strategies for your products and brands throughout the world.

Sopexa USA’s business...

... is designing on & off line communication campaigns that people remember, and help our clients increase their market share. Three major assets of the USA team: its dynamism, creativity and positive attitude! The United States is a unique market because: it is immense and highly fragmented. Think globally, act locally! Call the agency if you want: Brand positioning, management of a 360° program, trade marketing, a digital program, targeted press relations and more. The Sopexa USA “touch”? The ability to invent new ways to appeal!

The agency’s geographical area covers the United States, Canada, Brazil and Mexico

Expertise

With its in-depth knowledge of markets, key players and food cultures, Sopexa advises and assists you in your communications and marketing campaigns, enabling you to set the hottest food & drink trends today and in the future.
Our commitments: intelligent proposals, creative solutions and high-impact campaigns with ROI metrics.

  • Consulting & strategy

    Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Promotions and international sales development

    Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • PR & brand content

    Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Events

    Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Health & nutrition strategies

    Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

  • Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

Our clients

  • Agence Bio
  • Anivin
  • AOPN
  • Avocados from Mexico
  • BIVB
  • BIVC
  • Bonne Maman
  • Carrefour
  • Castel
  • Chablis
  • CICP
  • CIFOG
  • CIVA
  • CIVB
  • CIVL
  • CIVR
  • Clémentine de Corse
  • Club Med
  • CNIEL
  • Commission européenne
  • Délivrance
  • Elior
  • Elle&Vire
  • Floc de Gascogne
  • Florette
  • FranceAgriMer
  • Gorgonzola
  • Haribo
  • Honey Crunch
  • Inaporc
  • Inter Beaujolais
  • Inter rhône
  • Interbev
  • Interfel
  • Interloire
  • IVSO
  • Lactalis
  • Les vins d'Alsace
  • Lesieur
  • LIDL
  • Maille
  • Maroc Export
  • Matines
  • Michel & Augustin
  • Ministère de l'Agriculture
  • Movenpick
  • Nutrition & Santé
  • Omnivore
  • Parmalat
  • Pays d'Oc
  • Perlim
  • Pernod Ricard
  • Piemonte
  • Pink Lady
  • Pom' Alliance
  • Pur Brebis Alternatif
  • Qualité Landes
  • Région Aquitaine
  • Saint Michel
  • SEB
  • Seeberger
  • Sevitel
  • Sieur D'arques
  • Tilly Sabco
  • Vinexpo
  • Volaille Française
  • Wines of chile
  • Wines of Portugal

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