Sopexa China
6 : 13
22°

Contact
Sopexa China

Pékin/Beijing, Shanghaï/Shanghai, Canton/Guangzhou
+86 21 5255 0095
jacques.thebault@sopexa.com

Business Contacts Alicia Chen | Shanghai Director
+86 21 5255 0095
alicia.chen@sopexa.com

Alexandre Fachinetti | Beijing Director
+86 10 6588 8675
alexandre.fachinetti@sopexa.com

Augustine He | Guangzhou Director
+86 20 8732 2100
augustine.he@sopexa.com

Sopexa - International Marketing & Communication Agency Food, Drink, Lifestyle

Sopexa's 26 agencies develops bespoke marketing and communications strategies for your products and brands throughout the world.

Sopexa China’s business is above all…

... anticipating market trends and advising clients about business opportunities. Its value added : its network, its digital PR expertise and its close connections with European and Chinese institutions. The Chinese market is: exciting, fascinating… and demanding: 200 million households with the same spending power as in developed countries. But you have to move fast and be ready at the right time! To make a name for yourself, you have to: have a true strategy for the long term that takes into account the regional differences. And make sure you are visible on social media. Sopexa’s “touch” in China is: being a pioneer (for the past 20 years), having 4 “interconnected” agencies in the country… along with a network of 35,000 key influencers. Call the agency if you need: to understand the Chinese market, find the right strategic approach and set up a solid communication plan.

Expertise

With its in-depth knowledge of markets, key players and food cultures, Sopexa advises and assists you in your communications and marketing campaigns, enabling you to set the hottest food & drink trends today and in the future.
Our commitments: intelligent proposals, creative solutions and high-impact campaigns with ROI metrics.
  • Consulting & strategy

    Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Promotions and international sales development

    Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • PR & brand content

    Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Events

    Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Health & nutrition strategies

    Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

  • Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

Our clients

  • Agence Bio
  • Anivin
  • AOPN
  • Avocados from Mexico
  • BIVB
  • BIVC
  • Bonne Maman
  • Carrefour
  • Castel
  • Chablis
  • CICP
  • CIFOG
  • CIVA
  • CIVB
  • CIVL
  • CIVR
  • Clémentine de Corse
  • Club Med
  • CNIEL
  • Commission européenne
  • Délivrance
  • Elior
  • Elle&Vire
  • Floc de Gascogne
  • Florette
  • FranceAgriMer
  • Gorgonzola
  • Haribo
  • Honey Crunch
  • Inaporc
  • Inter Beaujolais
  • Inter rhône
  • Interbev
  • Interfel
  • Interloire
  • IVSO
  • Lactalis
  • Les vins d'Alsace
  • Lesieur
  • LIDL
  • Maille
  • Maroc Export
  • Matines
  • Michel & Augustin
  • Ministère de l'Agriculture
  • Movenpick
  • Nutrition & Santé
  • Omnivore
  • Paris Aéroport
  • Parmalat
  • Pays d'Oc
  • Perlim
  • Pernod Ricard
  • Piemonte
  • Pink Lady
  • Pom' Alliance
  • Pur Brebis Alternatif
  • Pyrex
  • Qualité Landes
  • Région Aquitaine
  • Saint Michel
  • Savencia
  • SEB
  • Seeberger
  • Sevitel
  • Sieur D'arques
  • Tilly Sabco
  • Vinexpo
  • Volaille Française
  • Wines of chile
  • Wines of Germany
  • Wines of Portugal

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